Email Marketing from multiple online promotional campaigns for online. Results varied per campaign, but online experienced 35% sales growth vs prior weeks and more than 100% order increase during fine jewelry sale promotional periods.
Targeting visitors that exited the website received remarketing sponsored product ads creating ongoing marketing and opportunity to convert the sale.
Embedded tracking through pixels and embedded JavaScript. The process then involved execution of advertising spend, the selection of target audiences and conditions with Google Analytics and Google Ads. Typically converting 8 -15% of customers that are reengaged across a 3 – 6 month period.
Automated emails for reviews campaigns driving valuable content and copy that SEO loves! Organic growth for your online retail presence based on customers feedback and questions.
Platforms
Stamped.io
BigCommerce
Mailchimp
Email Marketing and Automated Sequences
Development of automated email marketing connecting to the newly integrated customer relationship management called Salesmate. Capturing email and the customer’s interested, email sequences are sent out based on automated conditions that convert first-time customers of promotional offers.
Retargeting capabilities are a lot easier post launch and customers are segmented in lists and segments that become future targeting audience of future email campaigns.
Michael C Ammons, MBA 