Strategic planning and development of an engagement rings builder creating a sales funnel that is user friendly and initiative. This development breaks up steps across pages allowing Diamonds Direct to measure performance and driven sales.
Post implementation results show increased sessions across the ring builder in comparison to a third party widget. Secondly, visitors were more engaged in sessions showing 200K sessions post implementation (same time duration of sessions measured prelaunch were 130K). Average sessions increased by 1-2 minutes to 3:30-5 minutes.
Michael C Ammons, MBA 